Two new beers have been created with hopes of getting young men talking about cancer.

North Norfolk brewery, Moon Gazer Ales, has announced that it will be creating two new ales to raise awareness of cancer for a campaign involving pubs across East Anglia.

The Hindringham brewery is well known for its work supporting the testicular cancer charity It’s On the Ball.

David Holliday – the brewery’s co-owner – even pushed a 75kg barrel of beer around Norfolk, completing seven marathons across a week and raising more than £40,000 for the charity.

Fakenham & Wells Times: the beers will once again be under the umbrella name of Tobi’s Tipple – an acronym of It’s on the Ballthe beers will once again be under the umbrella name of Tobi’s Tipple – an acronym of It’s on the Ball (Image: Archant Norfolk 2017)

The latest campaign sees the team get back to the more usual task of brewing.

Mr Holliday said: “The ‘Tobi’s beers have become a bit of a tradition in January in pubs across Norfolk and Suffolk.

"It’s a quieter time for pubs and the beers set out to create a bit of added interest and get young men talking about testicular cancer.

“As we always say, this cancer does not need to take any young man’s life, and we can stop it killing simply by getting guys chatting about it and checking themselves monthly.

“Early diagnosis will see 96pc successfully treated – while a few weeks delay can see that 96pc chance turn very sadly into a death certificate.

"The beers and the sight of the Toby character on the beer pumps are a talking point at the bar and have been shown to stimulate debate and indeed save lives."

Fakenham & Wells Times: David Holliday, co-owner of Moon Gazer Ale, during his seven marathon challenge, to raise awareness of testicular cancer and Norfolk cancer charity, It's On The BallDavid Holliday, co-owner of Moon Gazer Ale, during his seven marathon challenge, to raise awareness of testicular cancer and Norfolk cancer charity, It's On The Ball (Image: Submitted)

This year the beers will once again be under the umbrella name of Tobi’s Tipple – an acronym of It’s on the Ball.

The two beers will be in pubs in Norfolk and Suffolk and are called Get Checking and Keep Checking.

The hope is that the first beer prompts young men to check themselves, while the second beer, which will be released a couple of weeks later, will emphasise the importance of regular checking.

More than 70 pubs will participate in the campaign, and the beers will be available immediately after Christmas, until the end of January.