Businesses across north Norfolk have been challenged to take on an apprentice.
MP Duncan Baker has launched a programme called the North Norfolk 100 Apprenticeships Challenge at Paston College in North Walsham.
Mr Baker said it was a partnership with the Department for Work and Pensions, Norfolk County Council, North Norfolk District Council and commercial partners.
Mr Baker said of the launch: "With over 50 local businesses in attendance, from renewable energy providers to fitness gyms, there really was a great mix.
"It’s important to bring businesses together and show them the value of investing in our young people."
Among the speakers at the launch were two young apprentices, one of whom said: “If businesses invest in young people, they will invest back”.
Mr Baker added: "It was clear that in his opinion, apprenticeships really are a win-win.
"We also heard about the huge amount of support on offer to help businesses provide these schemes, travel costs can be provided for and even mopeds for hard to reach, more rural placements."
Mr Baker said any business interested in the challenge could contact his office.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here